In its heyday, Pier 1 Imports had 18,000 employees and over 1,000 stores worldwide, bringing us the most eclectic and quirky array of home furnishing design and décor products– from love beads, exotic rattan chairs to other treasured goods. For over 5 decades, Pier 1 took the reins of the home décor retail market, never thinking that its wares would ever go out of style. Find out how Pier 1 sank on Episode 37 of The Great Fail.
Episode Sources:
‘A mishmash of products’: What went wrong at Pier 1 Imports
The Decline of Pier 1 Imports. What Happened? 10 Marketing Tips
Tai Lopez explains strategy behind buying bankrupt brands
Company-Histories.com: Pier 1 Imports, Inc.
The History and Rise of Pier 1 Imports
Pier 1 Imports: From Hippie To Hip To Hell
Pier 1 to Liquidate After 58 Years in Business
Special Guest:
Sucharita Kodali
Vice President and Principal Analyst at Forrester
As Vice President and Principal Analyst at Forrester, Sucharita is a leading expert on eCommerce, multichannel retail, consumer behavior, and trends in the online shopping space. In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world.
Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer’s online channel. Sucharita holds a B.A. in economics from Harvard University and an M.B.A. from the Stanford Graduate School of Business.