Juicero’s $700 juicer took Silicon Valley by storm in 2016. The brainchild of Doug Evans, a raw food enthusiast, was one of the most sought after product, already boasting $120 million in funding from some of the largest and most untouchable venture capitalists. Kobe Bryant was one of its investors, Oprah promoted it in one of her lavish giveaways, Ivanka Trump gave it a nod on Twitter and Juicero even won over healthy living fanatics like Gwyneth Paltrow and Dr. Oz. Find out how this high-flying juicer got squeezed out of the limelight only a year and a half after its unveiling, on Episode 7 of The Great Fail.
Special Guest
Ellen Huet
Ellen Huet is a reporter covering startups and Silicon Valley for Bloomberg News. Prior to that, she was a staff writer at Forbes, and spent two years as a crime and breaking news reporter at the San Francisco Chronicle.
Episode Sources
Squeezed out: widely mocked startup Juicero is shutting down
The $700 ‘Keurig for Juice’ is too expensive to solve a very real problem
The Failure Awards for defunct branding | #4 Juicero
3 Tips to Avoid Failure, from the Man behind Juicero and Amazon Echo
‘Juicero’ May Be the First Hilariously Epic Failure on ‘The Internet of Things’
Is Juicero’s failure a warning to future investment in connected products?
Juicero is still the greatest example of Silicon Valley stupidity
Inside Juicero’s Demise, From Prized Startup to Fire Sale
The Genius of Juicero: What Really Happened
The $400 Juicero Juicer Is The Funniest Silicon Valley Fail In Forever
Silicon Valley’s Infamous $400 Juicer Startup Is Shutting Down
Silicon Valley’s $400 Juicer May Be Feeling the Squeeze
How Juicero’s Story Set the Company Up for Humiliation
A EULOGY FOR JUICERO, THE $400 JUICER THAT STOLE SILICON VALLEY’S HEART
JUICERO INVESTORS BLAME POPULISM FOR $400 JUICER’S DEMISE
Juicero, maker of the doomed $400 internet-connected juicer, is shutting down
Juicero and 2017’s other failed start-ups
Juicero And United: Two Real-Time Case Studies In Crisis PR For Entrepreneurs
Juicero, Start-Up With a $700 Juicer and Top Investors, Shuts Down
The Mad King of Juice: Inside the Dysfunctional Origins of Juicero