In 1993, Coors Brewing Company launched one of the most unique, innovative beverages of all time. Zima, a clear malt lightly carbonated alcoholic drink sold an astounding 1.3 million barrels after going national in 1994 and centered around the mystique of its quirky, yet tasteful, marketing campaign and infamous tagline, “zomething different.” But even with all the success, a series of calamitous missteps would have it getting iced out of the market in just a few short years. Get the scoop on Episode 14 of The Great Fail.
Episode Sources:
The Long, Slow, Torturous Death of Zima
ZIMA: A REFRESHING GOOD IDEA OR “ZOME” KIND OF FAILURE?
Zima is back: 5 things you didn’t know about this ‘clearmalt’ beverage
Zomething Different: The Rise, Fall, and Recent Comeback of Zima
What are the biggest beer brands in America? Here’s the top 31
Time capsule from 1993 reveals cassette tape, big hair, condoms
15 Reasons Why 1993 Is The Greatest Year In Pop Culture History
Special Guest
Eric Franco: Co-Founder of Proof & Union; FULLBAR “Ready to Make” Cocktails
Eric Franco is a top-performing sales leader and business consultant with a strong and consistent record of leading sales organizations both Domestically and Internationally He drives award winning results through an entrepreneurial leadership style and has experience in national and international chain sales, brand development, marketing, and executive- level management in spirits, beer and non-alcohol segments. He also has years of experience as an owner-operator within the on-premise channel.
He has specific national and international management experience directly working for supplier companies such as; Miller Brewing Co, MillerCoors, SABMiller and Founders Brewing Co as well as Proof & Union in roles ranging from a street-level sales representative in Texas to the Executive Vice President of Global Sales and Marketing. Those roles have earned him expert knowledge in all sales channels and classes of trade, brand development, brand and field marketing, category management, distributor management, team building, and more.
Eric’s differentiated experience makes him a highly respected, knowledgeable and effective beverage industry leader and consultant.