In the 80’s and early 90’s, L.A. Gear became one of the most iconic brands with celebrity endorsements that included Michael Jackson, Paula Abdul, Hakeem Olajuwon, Joe Montana, and Wayne Gretsky. This quintessential company captured the hearts of men, women, and kids and for a minute, was third in sales behind Nike and Reebok. How one of the hottest companies, could commit a series of missteps that landed it on its deathbed by the late 90’s, will have you doing the maniac flashdance.
L.A. Gear Episode Sources
- This Is Why L.A. Gear Went Bankrupt
- History of LA Gear
- The deadly history of L.A. Lights
- Wikipedia
- L.A. Gear, Inc. Company History
- A history of L.A. Lights, the original wearables
- How Hakeem Olajuwon tried and failed to stop the 90s sneaker killings
Guest Bio
Gerald Flores is Editor-in-Chief, Sole Collector
Overseer, Complex Sneakers
@ImGeraLd on Twitter and Instagram