There was a time when adults and kids alike agreed that Toys R’ Us was a place of pure magic. It was the most exciting thing for a child- an experience, a destination, a privilege…and everyone wanted to be a Toys R’ Us kid.
The Company went public in 1978 and transformed the toy selling business into a $12 billion industry by 1990. In its heyday, Toys R’ Us had 180,000 different toys in almost 1500 locations around the world. Today, though, the famed brand is little more than a nostalgic memory. How did things go so wrong? Find out on Episode 13 of The Great Fail.
Episode Sources
5 reasons Toys R Us failed to survive bankruptcy
The Real Reason Toys R Us Is Closing and Why It Matters for All Brands
Amazon Did Not Kill Toys ‘R’ Us — It Was a Giraffe
Toys R Us Failed. Here Are the Main Reasons Why
Toys “R” bankruptcy: Why it went bus
Toys R Us – How Bad Assumptions Fed Bad Financial Planning Creating Failure
Inside the Rise and Fall of Toys ‘R’
Inside the 20-year decline of Toys R Us
Toys R Us built a kingdom and the world’s biggest toy store. On Friday, its stores close for good.
Inside the 20-year decline of Toys R Us
Amazon didn’t kill Toys ‘R’ Us. Here’s what did
Special Guest
Adam Meshekow
Chief Growth Officer at Leap
Adam is an experienced leader with a demonstrated history of working on all sides of the marketing, sales, and advertising industry. He is skilled in digital strategy, mobile advertising, sales, advertising, integrated marketing, and E-commerce, team building, and startup’s.
He worked at Toys R’ Us from 2010-2013 in Mobile Marketing and then subsequently, managing the Company’s Online and Mobile Brand Marketing.