The rise and fall of the iconic Motorola was on so many levels, heart-wrenching. Once pioneers of all things radio, Motorola paved the way for set-top boxes, modems, DVRs, semiconductors and then after that, mobile phones. In 2004, the unveiling of their Razr created a media frenzy, selling more phones than any other mobile handsets at that time. So how was this remarkable, trailblazing brand condemned to a slow death that eventually bled decay across its entire organization? Listen to Episode 21 of The Great Fail to find out.
Episode Sources:
Motorola- The rise and fall of one of the biggest company
The rise and fall of Motorola and what we should know
How BlackBerry went from controlling the smartphone market to a phone of the past
Motorola’s Road to Irrelevancy – Focusing on Its Core
Motorola CEO: Failure was our fault, not economy
10 reasons why Motorola failed
What killed Motorola? Not Google! It was Moto’s dire software
MOTOROLA DIES AS OWNER LENOVO KILLS THE BRAND THAT MADE THE FLIP PHONE
10 Interesting Facts You Did Not Know About Motorola
Motorola Sucks & You Shouldn’t Buy Their Phones
Icahn: Motorola could split patents and handsets
Special Guest:
Jonathan Ruff
Co-Founder and Partner at SYNIMA Group
Jonathan Ruff is co-founder and Partner of SYNIMA Group, a boutique marketing consultancy; delivering vision, purpose and meaning for its clients, supporting and enhancing business growth and attracting investors. Most recently he has been responsible for positioning ARRIS’s global products and solutions in broadband, video and wireless. His career has included senior marketing and product leadership roles for global Fortune 100 companies such as British Aerospace, Motorola and Google. His broad industry experience includes working in electronic warfare, mobile networks, mobile device applications and software, Wi-Fi, broadband networking and video distribution, developing first-to-market product and solution within each sector. In addition to marketing new ideas, Jonathan is an avid photographer. He combined his love of photography with mobile technology product marketing to help lead Motorola’s first camera phone offering.