Quibi, a new streaming service focused on premium short form content, was launched in April 2020 during a worldwide pandemic. Between Co-founders Jeffrey Katzenberg, former Chairman of Walt Disney Studios and Meg Whitman, former CEO of HP, they had almost $2 billion in funding, the support of major Hollywood studios and tons of A-list celebrity clout. But even with all of that, Quibi was dead on arrival, folding just after just six months. Get the dirt on Episode 22 of The Great Fail.

Episode Sources:

11 reasons why Quibi crashed and burned in less than a year

Why Quibi Failed: 5 Reasons the Short-Form Streamer Sank So Fast

A look at why Quibi failed so soon after launching

Quibi Was Supposed to Revolutionize Hollywood. Here’s Why It Failed.

Quibi to Shut Down — Here’s What Went Wrong

The fall of Quibi: how did a starry $1.75bn Netflix rival crash so fast?

Why Quibi did in fact fail from ‘lack of trying’

Why Quibi Failed After Just 6 Months

Quibi Blames Failures on Coronavirus, Because Why Not?

Quibi shuts down as Hollywood tries to pinpoint what went wrong

WHY QUIBI PULLED THE PLUG

Goodbye, Quibi: Short-Form Content Platform Is Shutting Down

JEFFREY KATZENBERG’S $1.7B QUIBI FAIL: A CASE STUDY IN EGOTISTICAL LEADERSHIP

Gone in a Quibi: A case for anthropology in business?

In 3 Words, Quibi’s Co-Founder Shows Entrepreneurs How to Handle Failure

Quibi, the billion-dollar failure

Quibi’s top executives are ready to blame themselves, not just the pandemic, for Quibi failing

“A Bottomless Need to Win”: How Quibi’s Implosion Shapes Katzenberg’s Legacy and Future

Quibi: The Fatal Miscalculation That Doomed Katzenberg And Whitman’s Streamer

Jeffrey Katzenberg admits Quibi’s failure wasn’t entirely COVID’s fault

Quibi, Short-Form Streaming Service, Quickly Shuts Down

Quibi Gave Media Giants Lesson: Quick Bites Aren’t Sure Hits

Quibi is Now Available on Apple TV, Amazon Fire TV, and Android TV

Special Guest:

Kim Masters   Editor-at-Large of The Hollywood Reporter

Kim Masters
Editor-at-Large of The Hollywood Reporter 

Kim Masters is editor-at-large of The Hollywood Reporter and host of KCRW’s The Business. A former correspondent for NPR, she has also served as a contributing editor at Vanity FairTIME and Esquire, and was a staff reporter for The Washington Post. She is the author of The Keys to the Kingdom: The Rise of Michael Eisner and the Fall of Everybody Else, and co-author (with Nancy Griffin) of Hit & Run: How Jon Peters and Peter Guber Took Sony for a Ride in Hollywood. Masters was named Entertainment Journalist of the Year by the Los Angeles Press Club in 2001 and Print Journalist of the Year by the Los Angeles Press Club in 2012. The Business received Gracie Awards for Outstanding Talk Show in 2012 and 2014. In 2018, the Greater Los Angeles Chapter of the Society of Professional Journalists gave Masters its Distinguished Journalist Award. 

Ahiza García-Hodges Reporter at NBC News

Ahiza García-Hodges
Reporter at NBC News

Ahiza Garcia is a reporter at NBC News. She previously reported for CNN Business where she spent nearly five years covering sports business, tech and general business news. She holds a bachelor’s degree in psychology from Columbia University. She also has a master’s degree in broadcast and digital journalism, with a sports communication emphasis, from the S.I. Newhouse School of Public Communications. She has covered a wide array of topics, including sports business, politics and general news.