At its peak, SkyMall was a staple of airline travel with an annual circulation of approximately 20 million copies of its catalog found in the seat pockets of every major airline in the United States. Known for its whimsical and unique merchandise, it quickly won the hearts of many travelers and by 2009 had generated approximately $80.5 million in revenue, making it one of the largest e-commerce websites in the world. How did a fun, innovative company with a monopoly on its market become an internet after-thought by 2015? Find out on Episode 23 of The Great Fail.
Episode Sources:
SkyMall goes bankrupt. Did the Serenity Cat Pod fly too close to the sun?
SkyMall is Refueling for Takeoff
SkyMall’s bankruptcy had less to do with its absurd catalog than you think
SkyMall: The Strange Story of America’s Most Delightfully Weird Catalogue
The Weird, Mysterious Company Behind The SkyMall Bankruptcy
Arizona man faces federal prison in stock manipulation scheme related to SkyMall merger
SkyMall: The Ultimate Catalog Business Model
Special Guests:
Brian Love
Seven Volpone